Noga Rubinstein Partner

Adv. Noga Rubinstein is the Head of the Regulation and Competition and possesses unique expertise in legal consulting and representation in various regulatory fields. She is known as a leader and expert in all aspects of regulation and competition.

Adv. Rubinstein advises clients from the early stages of the regulatory process, in legislative and policy proceedings. Adv. Rubinstein assists in the forming of strategies relating to the relevant regulator, in initiating actions and in responding to various authorities’ decisions. Among others, she represents clients in an administrative enforcement proceeding, and in proceedings for obtaining required approvals and permits from various authorities, and provides regulatory consulting relating to transactions, public offerings, mergers and transfer of control.

Adv. Rubinstein served for six years as the Legal Advisor of the Ministry of Communications, where she led legislative and regulatory processes in the fields of telecommunication media and broadcast, postal services and the postal bank. Among others, Adv. Rubinstein took part in the cellular pricing reform, privatization of the national telecom company, major tenders for the selection of telecom and media providers, and more.

Adv. Rubinstein dedicated most of her work at the Israeli Ministry of Communications to Competition. During the incumbency of then-Communications Minister Moshe Kahlon, Adv. Rubinstein led comprehensive reforms that encouraged the opening of the cellular market for competition.

In addition, Adv. Rubinstein served for six years at the Consulting and Legislation (The Economic-Fiscal Law Department) Department of the Ministry of Justice, Attorney General where she was responsible for fields such as energy and water, transportation, communications, etc. Among Adv. Rubinstein’s clients, are public and private companies, Israeli and international companies, which operate in various fields including transportation, defense, food, health care, medical devices, energy, telecom and communications, retail, research and development, and financial services.

Adv. Rubinstein participated in the formation of Governmental Policy with respect to main economic processes in the national economy, including the Budget Law and the Arrangements Law, structural reforms and privatization processes, opening markets for competition, regulation regarding the activity of economic entities and their supervision. In addition, she attended governmental meetings of Committees of Ministers and Knesset Committees.

In 2020, Adv. Rubinstein was named by Legal500 as a Leading Individual in both Competition and Telecoms and Media, and was named as a Top Tier Practitioner in the field of Telecoms, Media & Broadcasting by Chambers, stating:

Noga Rubinstein has extensive experience advising television broadcasters and telecommunications companies on regulations, competition and licensing. She also has a niche understanding of issues such as frequency spectrums, and draws praise as a “very strong and very experienced” lawyer. One source commented: “She is impressive,” explaining: “For regulatory matters her understanding of the inside workings of the Ministry of Communications is very useful. Her input and insight is valuable.”


LL.M. (magna cum laude), Columbia University, 1998

LL.B. (magna cum laude), Tel Aviv University, 1995

B.A., Accounting, Tel Aviv University, 1995

Israel Bar Association, 1996

New York Bar Association, 1998

Areas of expertise

Telecoms and Media


Administrative Law

Legislative Proceedings

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